How it works Why SuggestRight For creators Company Contact
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Backed by PrimaRock Capital
Why SuggestRightthe inversion

We didn't tweak the model. We inverted it.

Cashback tools were built to make you buy more, slower-paid, with the reviewer cut out. SuggestRight flips every one of those defaults — structurally, not as a slogan.

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Side by side
01

The incumbent playbook,
line by line — inverted.

The incumbent playbook
Paid more when you buy more — so the answer is always yes.
Cashback lands in 30–165 days, sometimes longer.
The reviewer who convinced you gets nothing.
Shows up at checkout to grab the coupon credit.
Referral tags swapped quietly at the last click.*
The metric that matters: purchases per user.
"Up to X%" rates, real terms in the footnotes.
The SuggestRight inversion
Built to say "don't buy" when that's the truth.
Funded within a 7-day SLA after network confirmation.
~20% of every commission routes to the reviewer.
Receipts arrive before the decision, not after.
Explicit consent before any referral is replaced — decline, and we stand down.
The metric that matters: right decisions per user.
One published split — ~50 / 20 / 25 / 5 — with the math shown.

*As alleged in public reporting and litigation around legacy coupon extensions. SuggestRight's consent gate is designed so a swap can never be silent — declining keeps the original tag and switches our features off for that purchase.

Not policies. Architecture.
02

Three commitments,
wired into the product.

02·A

The Honesty Engine

The advisor's verdict is insulated from the commission outcome. "Don't buy" is a first-class answer shipped in version one — not a feature we'll get to once the numbers allow it.

02·B

The Reviewer Share

Surfacing a creator's work is itself the attribution event. Their ~20% routes automatically — the exact reversal of a model that took the last click and the whole credit.

02·C

The Consent Gate

No SuggestRight feature activates over another publisher's claim without your explicit choice. Declining costs us the revenue — never costs you the truth.

The moat is the model
03

Why incumbents can't
simply copy this.

03·01

Their margin is the conflict

Saying "don't buy" shrinks the exact revenue line their model optimizes. Ours budgets for it from day one — honesty is a cost we planned, not a leak they can afford.

03·02

Their creators are strangers

Retrofitting a reviewer share means re-papering every network agreement and rebuilding attribution from zero. We laid those rails before the first payout.

03·03

Their habit is the checkout

A coupon popup lives at payment-time; an advisor lives at decision-time. Trust earned before the cart can't be bolted on after it.

Pick the inverted side.

If you've ever been told "buy" by a tool that's paid to say it — this one was built for you.