Shopping advice is moving from search results to answers. Whoever sits in that seat needs to be structurally honest — paid by alignment, not by persuasion. That's the company we're building.
Review spam, pay-to-play listicles and astroturfed ratings broke the open web's answer to "what should I buy?" The vacuum is real and getting wider.
People increasingly ask instead of browse. The answer box is the new shelf — and an answer with receipts beats ten blue links every time.
The reviewers who actually drive purchases were never on the revenue line. A platform that pays them gets the best supply in the market, structurally.
The wedge is the shopper who already checks a review before buying. Serve them honestly, pay their reviewers, and the rings widen on their own.
A decade of cashback-advisor precedent exists in markets like India — SuggestRight rebuilds the model for the US with honesty and creators wired in from day one.
"Don't buy" is a feature, not a leak. We budget for the verdicts that cost us revenue, because they're the ones that earn the franchise.
Every recommendation is traceable to a named source the user can open. If we can't cite it, we don't say it.
No silent referral swaps, no dark-pattern toggles. Anything that touches someone else's claim asks first — and takes no for an answer.
Promises ship with their measurement attached: the 7-day SLA starts at network confirmation, the bands are published, and a miss boosts the payout 2×.
SuggestRight is backed by PrimaRock Capital — capital that prices honesty as an asset, not a drag. That's what lets us ship "don't buy" in version one instead of promising it for version ten.
Product-first, US-market focused, and aligned with the inversion thesis from the first memo: the next consumer commerce franchise is the one users trust to say no.
Shoppers, creators, merchants, press — there's a door for each of you on the contact page.